Do You Need a Custom Website?

Do you have a custom website? 4 years ago (in 2014), we started off by cold calling companies asking for business. Primarily focused on website design, which to this day, is still one of Arrow Multimedia’s core strengths. Our strategy for cold calling businesses was to find companies that had terrible websites and offer them an extremely low-cost alternative. Along …

Should I Start a Podcast?

Podcasts are incredibly interesting methods of communications and, when managed properly, are incredibly efficient ways to build or engage existing audiences. But how do you know if you should create a podcast? You’re the only person who can really answer that but here’s a couple questions to ask yourself as a starting point:   1. Why do I want to …

Should Brand Awareness Be a Focus in 2019?

Here’s another great comparison between digital and traditional marketing and striking a good balance between the two, despite our changing perceptions. Often marketers are very tempted by clients, employers or shareholders to focus on quick conversions and digital marketing exclusively without focusing attention on developing strong brand awareness. I’ve already written about this but one of the major pit falls …

When to Outsource Marketing

This is an incredibly loaded question and the answer is different for each organization. Good rule of thumb is that if your organization is large enough to start considering bringing on a marketing agency, then chances are that you should. Generally speaking, most organizations have one or two core competencies. A car company might be incredible at managing supply chains, …

The Role Branding Plays

Branding is the ultimate representation of your company. That’s a bold statement, especially if you’re a non-believer. Hear me out. Most people think that branding is just a logo. Some organizations expand that definition to include colors, slogans, maybe fonts; but that’s not all that branding is. Let’s start by giving a concrete definition to the word, “branding”. I tried …

Managing Digital Strategy

One of the biggest trends that we’ve seen over the past 10 years is the mass migration from traditional media towards digital media; and it makes sense. Smart marketers like to provide solid returns for their clients/employers and digital marketing provides an easy way to attribute a solid gain or ROI. But what if Facebook advertising isn’t enough to drive …